Search State combines focused query and prompt tracking with broader Market Intelligence. Track the searches you already care about, or build a Market Universe to understand the demand, topics, intents and competitors around your business.
Choose the queries and prompts you want to follow, select the search surfaces and set the measurement frequency. Use focused tracking for products, services, topics, local searches or competitor queries, and follow how visibility changes over time.
Explore Query & Prompt Tracking →Start with relevant seed topics or keywords and expand them with search demand, competitor landscapes, related queries and questions, and intent. A prompt list isn’t a market. A Market Universe shows whether the searches you track reflect the market you actually compete in.
Explore Market Universe →Compare visibility across Google Organic, Google AI Overviews, Google AI Mode, ChatGPT, Gemini and Perplexity. See where your position holds up, where it drops and where competitors are stronger.
Add demand and intent context to your visibility data. This helps you separate commercially relevant topics from lower-value gaps and decide which parts of the market deserve more attention.
Compare your position with direct competitors, publishers, marketplaces, comparison platforms and other players capturing the same search demand. See who leads and where their advantage comes from.
Combine visibility, demand, intent and competitive context to identify meaningful gaps. Find topics where competitors are stronger, demand where your business has little visibility, or areas where a strong Google position does not carry over into AI search.
Compare your performance with a structured benchmark of a defined market. See who leads, how your position compares and which topics, intents and search surfaces explain the biggest differences.
Track changes in visibility and competitive position. Measure a focused set of searches frequently or a broader benchmark panel at longer intervals.
Move from Market Position into the topics, queries and prompts behind it, then inspect individual search results or AI responses with their sources, citations, context and timestamps. Every metric has a trail, so you can verify where the data comes from.
Measure only what is relevant to your business
Track a defined set of queries and prompts, measure a Market Universe, or combine both. Search State lets you match the scope and measurement cadence to the questions you need answered.