Our Search Visibility Framework
Understand your search visibility in the context of the market you actually compete in. The framework helps you measure the right demand, compare your position consistently across search environments and trace every result back to the underlying evidence.
Build the market around real search behaviour
Start with relevant seed topics or keywords and expand them with search demand, competitor landscapes, related queries and questions, People Also Ask data and intent. The result is a broader Market Universe that reflects more than a manually selected set of prompts.
People Also Ask is used as an enrichment signal for related questions and conversational searches, not as a search surface of its own.
Refine the market around what matters to your business
The initial Market Universe gives you the wider market context, but not every topic will be equally relevant. Refine it around your products, services, audience and commercial priorities so irrelevant areas do not distort the measurement.
Build a benchmark that represents the wider market
The full Market Universe can contain far more searches than it makes sense to measure continuously. A structured benchmark panel is selected across relevant topics, intents and demand segments to keep repeated measurement balanced and comparable.
The Market Universe defines the wider market. The benchmark panel defines what is measured consistently.
Give more weight to the parts of the market that matter
Not every query carries the same importance. Demand helps distinguish a small gap around an important commercial topic from a much larger gap on a search with little relevance or demand.
Google search demand provides useful context, but it is not treated as direct evidence of demand in ChatGPT, Gemini or other AI search environments. Search behaviour differs between environments.
Compare the same market across different search environments
Measure the same structured benchmark across Google Organic, Google AI Overviews, Google AI Mode, ChatGPT, Gemini and Perplexity. Compare visibility on the same basis to see where your position stays strong, where it drops and where competitors perform better.
Include the players that actually win visibility
Your commercial competitor list is only part of the picture. Publishers, marketplaces, comparison platforms, aggregators and other ecosystem players can capture the same demand and influence what customers find.
The competitive view therefore reflects the players actually winning visibility around the market you care about.
See exactly what sits behind every result
High-level metrics should always be possible to investigate. Move from Market Position into the specific surface, demand cluster, intent, topic, query or prompt behind it, then into the individual observation.
Inspect the search result or AI response together with its sources, citations, context and timestamp. Every metric has a trail back to the evidence behind it.
Keep the basis of comparison stable
Measure the same structured benchmark panel over time to interpret changes in visibility and competitive position on a consistent basis.
A focused set can be measured more frequently, while a broader market benchmark can run at a lower cadence.
Track a defined set when you already know what matters
A Market Universe is not required for every use case. If you already know which queries and prompts matter, track that set directly.
Custom tracking can also sit alongside broader market measurement, giving you a focused view of specific priorities without losing the wider market context.
A stronger basis for search decisions
A relevant Market Universe, balanced benchmark and traceable evidence give you a clearer basis for judging your position. See where you are strong, where competitors have an advantage and which parts of the market deserve closer attention.